Our brief was to make an animated promotional film to capture the attention of Facebook's vast audience, and demonstrate clearly how the new Reactions feature can be used.
The final video was shared on Facebook's own page and attracted 27 million views in its first week, claiming the number two spot in the viral video chart!
We wanted to tell a story rather than do a typical tech demo, while also make it as universal as possible. A story about a dog seemed an appropriate choice, and quirky sound design really rounded it out.
Art Director: Nate Salciccioli
Art Director: Omid Rashidi
Writer: Lonnie Elliot
Creative Director: Scott Trattner
Producer: Adrian Gunadi