At Facebook, we like birthdays. A little too much, maybe. That's because it's everyone's favorite day on Facebook—all your friends wishing you their best and letting you know that you really are special...your mother was right.
To up the ante, we created a customizable video that features your favorite birthday posts and photos from friends. The end result is a lot of sprinkles, sparks, smoke and, or course, your friends.
This film is unique in that millions of people receive it every day—all across the world. Therefore, it needed to be universal in concept, and work for people with a huge range of content and friends.
Art Director: Nate Salciccioli
Writer: Jan Jaworski
Creative Director: Josh Higgins
Producer: Mandi Dorman