February 4th is Friends Day—a day to celebrate connections with our friends. This year our internal creative studio, The Factory was tasked with creating a new, personalized Friends Day film to celebrate friendship and remind everyone (nearly 1.8B people) just how rad their friends are. Get your groove on, friends.
We cast real dancers (of all skill levels) and recorded their unique moves via motion capture. Then we created an edit from these different sequences, and dynamically inserted personalized content to make every figure unique.
Art Director: Nate Salciccioli
Writer: Jan Jaworski
Creative Director: Josh Higgins
Producer: Mandi Dorman
Producer: Nick Blair
Production: Method Design