Really, it is. Launching a new app takes months or years of time, money and fearful nail-biting. The app environment is murky and crowded. And the stakes are high.
Our goal was to show that we (Facebook) hear you, and are developing tools to make your life easier. We interviewed developers all over the world about the challenges they face. This film is a compilation of all of them.
Presenting a chorus of diverse voices in the developer community gave our message credibility. That same diversity was matched with a mashup of visual languages to keep things interesting.
Director: Nate Salciccioli
Co-Director: Sierra Kos
DP: Eli Odegaard
Production Company: Delve
Edit: Jerrod Coller, Nomad
Sound: Tom Stomatio
Music: Keith Kenniff
The Factory at Facebook
Creative Director: Nate Salciccioli
Producer: Sierra Kos
Executive Creative Director: Scott Trattner