Dropbox needed an eye-catching campaign aimed at creatives. Their Paper product was brand new and amazing, but hadn’t really seen any promotion. Our social campaign was aimed squarely at this gap.
PATH came to Instrument with a simple ask - create a website that would allow more people to learn about their life saving work. After a year of unprecedented collaboration, we launched not only a best-in-class digital publishing product, but also a transformed organization that redefines what an NGO can be. Through brand and organizational strategy, positioning, a holistic global rollout, and the full design and development of their new publishing tool, we were honored to be a part of building a new path for humanity where better health means stronger countries, growing markets, shifting economies, and social progress for all.