In a world full of selfies, GIFs, emojis, and stickers, good ol’ text is feeling a tad stale. We wanted to (re)inject a sense of fun and expression to some of the most used words in Facebook’s Newsfeed.
The Challenge
The concept of digital wellbeing is still relatively new to the zeitgeist, but the process of finding a healthy balance with technology is something many of us undertake. Even though Google already offers many tools to help navigate our relationship with technology, one size does not fit all. The Digital Wellbeing website is an effort to re-contextualize Google’s tools into concrete, human experiences that feel relevant and useful.
A positive lens
We organized the website around a series of aspirational, inspirational goals. Each intention offers a set of tips and tools that can help users reach their target. By highlighting those goals, users can easily recognize which products feel most relevant and dive into practical tips, Google tools, and insightful content that will help them reach their aspirations quickly.
The purpose of these interviews was two-fold. First, we wanted to gain a deeper understanding of the challenge we were tackling and how people feel about their relationship with technology. These interviews served as a means of research to find patterns of tech use that could inform our content strategy. Second, we wanted to create a series of inspirational and educational videos that would provide additional context to the website’s goals and tips.
To supplement these on the street interviews, we also interviewed experts in the fields of psychology, technology, family therapy, and science. This pairing was an opportunity to surface people’s concerns as well as hint at some of the solutions the website has to offer.